Opus Minibuses

Minibus hire and group transport website for UK operator.

The challenge

Opus Minibuses serves the group travel market with various sized minibuses, but their website made it difficult for customers to find the right vehicle for their group size and understand pricing. They were losing bookings because potential customers could not quickly get the information they needed.

Our solution

We redesigned their website around the customer journey: choose your group size, see matching vehicles, get a quote. The site clearly presents fleet capacity from 8 to 32 seats, common routes served, and a quick quote request form. Popular use cases like school trips, corporate events and airport transfers each have dedicated sections.

Results

↑Fleet capacity clearly presented for each vehicle type

↑Use case sections for schools, corporate and airports

↑Quick quote form reducing enquiry friction

↑Group size selector helping customers self-qualify

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