Nearby Durham

Local business directory platform for Durham, sister site to Nearby Manchester.

The challenge

Following the success of the Manchester directory concept, the client wanted to expand to Durham. The challenge was replicating the platform quickly and cost-effectively while fully localising the content and targeting for the Durham market specifically.

Our solution

We efficiently deployed the directory platform framework to a new domain with Durham-specific customisation. Content, categories and featured listings were adapted for the Durham local market. Local SEO was configured for Durham searches, and the platform was ready for business submissions in the Durham area.

Results

↑Rapid deployment using established platform framework

↑Full Durham localisation of content and categories

↑Local SEO configured for Durham market searches

↑Scalable model proving multi-city directory concept

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